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Brand Marketing Specialist

Evansville, IN 47708

Employment Type: Permanent Hire Industry: Sales & Marketing Job Number: 8493 Pay Rate: 75,000 Years of Experience Required: 3

Job Description

Brand Marketing Specialist

The Brand Marketing Specialist is responsible for the day-to-day marketing strategies that build and maintain the organization identity. In this role, you will be responsible for the accurate development, implementation, and evaluation of the organization’s marketing strategies, both locally and nationally, and through all channels.  You will create, update and enforce brand guidelines so all creative work is cohesive and aligned with the overall look and feel of the organization. This individual will be behind the scenes helping orchestrate all of the pieces that go into bringing the product to market. In addition, this individual will be involved in decisions related to creative and content of projects, strategy and alignment of projects, product positioning, concentration and knowledge of target audiences, messaging and branding.

What will you be doing?

  • Participate in the strategic development of the organizations marketing plan and budget. Efficiently contribute key data and other input as needed to support the qualitative and quantitative creation of the annual marketing plan and budget
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommend options and courses of action
  • Achieve financial goals by establishing objectives, developing budgets, controlling cost, and maximizing use of assets
  • Recommend adjustments to the marketing plan to ensure alignment with strategic plan and business goals; maintain maximize efficiency of the marketing budget without impacting overall effectiveness
  • Report on ROI and key performance metrics. Compile data and prepare reports based upon the results of marketing campaign
  • Develop and execute marketing campaigns and promotions. This includes but is not limited to messaging and creative strategy, channel and target selection, compliance review, and post-measurement
  • Ensure promotions are on target, on time, on budget and that appropriate staff are operationally prepared for the promotional activity and response
  • Building upon strong creativity skills, work with graphic designer(s) to create clear messages and powerful ads. Proof campaign material and presenting it to management for approval
  • Coordinate campaign materials at all branches, ensuring materials are in branches only during the campaign dates, and that all branches have a consistent look
  • Review, maintain, and perform updates via WordPress to corporate website and Intranet.  Utilize social media effectively as an advertising tool. 
  • Implement and utilize digital marketing solutions in all regions 
  • Create or review written communication to be utilized via statement messages, email marketing initiatives, letters, social media, brochures, etc.

What skills/experience is needed?

  • Bachelor’s Degree in Marketing or Business, or similar with applicable experience
  • Experience in all aspects of developing and managing marketing strategies
  • Banking industry experience
  • Proven experience in customer and market research
  • Relevant product and industry knowledge
  • Technical marketing skills including graphic design
  • Experience with relevant Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
  • Experience software applications that include Adobe Photoshop, Adobe Illustrator, or equivalent

Send resume jdavis@careertransllc.com

 

To view additional openings visit jobs.careertransitionsllc.com
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